Comments on: The Enterprise 2.0 Candy Store

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By: Steve

Steve — Fri, 28 May 2010 12:44:46 +0000

Most “integrated offerings” have so many different kinds of candy (micromessaging, blogs, wikis, widgets, tags, tables, collaborative spreadsheets, etc.) to try within their own walls, that it would take months just to try them out in different business use cases. And other candy stores (vendors) have more or less the same kinds of candy. My company just adopted Socialtext, which has a very robust set of integrated functionality. Our challenge is to get executives to try the candy for an extended period of time to really get the sugar in their system.

And finally, the biggest challenge is to convince everyone that the candy is actually good for them.

By: Laurie Buczek

Laurie Buczek — Wed, 27 Jan 2010 23:50:27 +0000

@ Ethan- I am a big fan of the POST methodology from Forrester/Groundswell too. Thanks for the link!
@Sameer- managing it will be key
@ Steve Brewer – you are spot on on all accounts!
@ Steve Bell – I like that tactic. Goes to Steve Brewers of having them taste test the candy themselves.

By: Ethan Yarbrough

Ethan Yarbrough — Wed, 27 Jan 2010 22:55:32 +0000

Laurie, good points. I like that you begin your list of tips by emphasizing the importance of business requirements. Executives can get very excited by the next new thing, but they also have in their DNA a sensitivity to ROI. It’s worth pointing out to the execs that if they make decisions about what tools to build based on what they like rather than based on what problems and challenges that exist within the organization that require fixing, they’re setting themselves up for almost certain negative ROI. The needs of the organization need to lead to the strategic and technical choices. What you’re saying here reminds me of what Li and Bernoff discuss in their book Groundswell, specifically their POST method to developing social computing solutions (People, Objective, Strategy, Technology) — who are the users, what will they use? What objective are you really trying to achieve? What strategy do you have for fostering adoption and, more importantly, how does this idea fit into your overall business strategy (the technology is not your strategy, it is a tactic) and finally, which is the right technology (or vendor) to choose to best create a tool that aids your strategy in pursuit of your objective. Good slide deck here with an overview of Groundswell: http://www.slideshare.net/bnixon/groundswell-post-process-presentation

Thanks for posting your thoughts. Very helpful.

By: Sameer Patel

Sameer Patel — Wed, 27 Jan 2010 22:04:25 +0000

Laurie,
Its so nice of you to share this. So refreshing to see some tangible and re-purposable how-tos.

I’d say 70% of program managers (at companies that are taking social computing seriously) are facing this right now and almost all will see this over time. If the last spike in intranet/portal/KM uptake is any indication, it will get ugly. We had to navigate this mid cycle intervention on almost every single engagement we worked on back then.

By: Steve Brewer

Steve Brewer — Wed, 27 Jan 2010 20:33:36 +0000

And finally, the biggest challenge is to convince everyone that the candy is actually good for them.

By: Kicking off the 5Ws of e20: Who, What, When, Why, and How?

Kicking off the 5Ws of e20: Who, What, When, Why, and How? — Tue, 26 Jan 2010 22:00:47 +0000

[...] Kicking off the 5Ws of e20: Who, What, When, Why, and How?By Susan Scrupski on January 26, 2010 Enterprise 2.0 is maturing, but most practitioners (even veteran players whom we could classify as “innovators”) agree that the opportunity for Enterprise 2.0 is still in its infancy. I saw affirmation of that today on member Laurie Buscek’s post this morning, “Enterprise 2.0 Candy Store.” [...]

By: Saqib Ali

Saqib Ali — Tue, 26 Jan 2010 18:10:26 +0000

What’s so wrong about being a kid in the candy store?

Remember if you don’t let the exec browse the candy store, they will gravitate back to warm, fuzzy traditional “knowledge management”, which gives them a feeling of being in control…..